Sunday, August 05, 2007

Getting to the next level

In the past several months Golf Life has truly taken a large step forward. Our online video traffic is up to 30,000 minutes per month and we are getting almost 10,000 unique views. Plus the cable television show is reaching 110 million homes with many repeat airings in all markets.

So what comes next? Moving the property to a complete branding program for all golf and non-endemic sponsors. This is the big step of proving the value of our series and online presence as a valuable branding vehicle in golf.

In 2008 we will firm up our relationship with Golf Tips Magazine and provide them with a presenting role in the show. This will further our place in the industry with real golf companies. Our goal of course is to capture the attention of golf brands who are looking for solid advertising platforms. In this manner we can avoid the direct response advertiser who looks for online transactions or phone sales through every episode.