Wednesday, July 08, 2009

Interesting Video Search Results

Recently we produced a video for Sea Island Resort in Georgia. This short feature aired inside our television series Inside GOLF Magazine on FSN and Comcast Sports Network to over 90 million households. However, when we posted the video online we saw very interesting results. As many people know Google is the leading online search engine and more sophisticated search is capable using the tabs on the Google window to locate video, images, etc. What a lot of people don't know is that You Tube has now overtaken Yahoo as the second leading search engine. According to comScore, YouTube surpassed Yahoo as the world’s second largest search engine when it received 2.6 billion searches during August 2008.

What we found is that by producing a good video about Sea Island and distributing it correctly with our specialized techniques, we were able to very quickly lead search results on Google, the Google Video Tab and You Tube for many keywords surrounding Sea Island. Here were the results about one week after we published the video:

On Google - someone traveling would likely look for video of the area they are considering these days.
Sea Island Video - 5,7,8,9,10
Sea Island Resort Video - 1,2,3,7

Use Google VIdeo Tab to search.
Sea Island (1,10)
Sea Island Golf (1,3,4,6,7)
Sea Island Video (1,10) (on google main page 5,7,8,9,10 with video thumbnail)

Here's our You Tube Results:

YouTube Search

Sea Island Resort - 1
Sea Island Golf - 2
Sea Island Lodge - 2
Sea Island Learning Center - 1, 2

Interestingly we looked at a few other area specific videos that we had distributed for other resorts:

On Google

Camelback Golf Club Video - 1,2,3,4,8
Camelback Resort Video - 1,2
Scottsdale Golf Videos - 5,9
John Jacobs Golf Academy - 5
John Jacobs Golf Academy Video - 3,4,6,7
Arizona Biltmore Video - 2,3,4,5,6,7,8,10
Arizona Biltmore Golf Video - 1,2,3,4,5,6,7
Roaring Fork Golf (Aspen, CO) - 4
Red Sky Golf Video (Vail, CO) - 3,7,9,10

Use Google VIdeo Tab to search.

Camelback Golf Club (2,3,9)
Scottsdale Golf (2,3,4,7)
Royal St. Kitts (3)
Golf Tip for Juniors
Doral Golf Course
Golf Magazine Top 100 (1-10) (on google #10)
Golf Magazine TV (1-10) (on google 4,5,6,7,9,10)
Golf Magazine (3,4,7,10)
Scottsdale Golf (2,3,4,7)
Arizona Biltmore (7, 9)
Arizona Biltmore Golf (3,5,7,8,9)
Doral Golf Club (7)
Blue Monster at Doral (2,3,4,7,8,9,10)
Camelback Resort (6)
Camelback Inn (4,7,9)
Camelback Golf (1,3,7,8,10)
Grayhawk Golf Club (3,4,5,10)
John Jacobs Golf School (4,5,7,10)
Vail Colorado Golf (9)
Red Sky Golf Club (4)
Roaring Fork Golf Club (1)

On Google

Camelback Golf Club Video - 1,2,3,4,8
Camelback Resort Video - 1,2
Scottsdale Golf Videos - 5,9
John Jacobs Golf Academy - 5
John Jacobs Golf Academy Video - 3,4,6,7

YouTube Search

Camelback Golf Club - 2,3
Camelback Resort Video - 1,2
Scottsdale Golf Videos - 5,9,10
John Jacobs Golf Academy - 1,3
Scottsdale Camelback - 2,8
Camelback Inn Golf - 2

As you can see our videos and the techniques we use to distribute them is working to drive search for key terms that might be very important to a resort or company looking to increase their visibility on the Internet. It also doesn't hurt that these are all very entertaining and informative videos that do a great job selling the product in an entertaining manner. We know this because of the large number of total views we were able to report for each video.

If your company, property, organization or service needs to increase sales, please consider how we can produce entertaining video aimed at online video marketing for the internet. Further, consider how Action Media Group can take your existing video and distribute it to the world and the search engines for great success with your online marketing efforts.

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