Friday, March 13, 2009

A million people

I talk about web delivery in three important aspects - hosted, posted and social distribution channels. If you have read previous posts you know Hosted means placing video on your site or your own video channel. Depending on the relevance and popularity of your website this can be very effective. For example - Vail Resorts (one of my clients) has a very large endemic audience that visits the websites of their mountains. So to post a "snow conditions" video on the homepage and lead people into a video channel works well.

In the case of some of my video channels we know that we have a limited audience who are going to find sites like or or Just a reality. So instead of putting too much involvement in trying to fight an uphill battle we use Posted video delivery strategies. This is how we have been able to start approaching a million unique views for the past year. Our golf content is distributed across the web and using techniques we have developed we are able to manage many different brand channels and drive branded entertainment to lots of locations where people view video content.

Our overall goal and one we are working on for our own content is to locate and nurture social video audiences so that our content can be delivered in the most effective fashion - Social distribution. With Social we utilize our techniques in publishing and delivery for the other techniques, yet with the same level of effort reach a much more engaged, dependable audience member.

Remember - the key to all of these online marketing strategies is content. This does not mean to have someone go out and start creating video just for video content sake. It means content planning and strategies. My best "free" advise is to look for programming experts as I outline in my previous post. To be successful take one long video and break it into a lot of little videos in a series. Target your audience, think of their needs and what they might watch. Most importantly analyze or have someone who can analyze how to produce and publish content optimized for you SEO and sales goals...make proper call to action and target keywords.

Ok - enough advice - get to work considering a budget to start communicating with video using the internet - it will result in positive lift for your business.

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